Propagate is building an offering that includes agroforestry farm design, agroforestry implementation and management, and agroforestry financing, together with a pipeline of products that further establish and maintain the first fully integrated agroforestry platform. 

Resistance to US agroforestry adoption is largely attributed to three main causes: challenges in accessing agroforestry farm design knowledge, lack of labor and resource access for appropriate implementation and management, and a market gap in financing products available for agroforestry projects. Propagate launched in 2017 with the intention of addressing each of these three hurdles with purpose-built and integrated solutions: farm planning and management software, an agroforestry labor and inputs marketplace, and an agroforestry finance arm. 

Why we invested

• Propagate is uniquely positioned to build an integrated solution that addresses all major obstacles to agroforestry adoption.  No other venture in the world has such a platform, and no other venture appears suited to build it. 
• Large, untapped market.
• This business model is CAPEX light and the sales cycle is remarkably short: Propagate has historically converted 12% of leads for Overyield over the course of 48 days on average. Once onboarded, 58% of new Overyield customers convert to Propagate’s agroforestry implementation and management services within 40 days.

Contact Propagate

[email protected]