Cars replaced horses, petroleum replaced whales, tractors replaced oxen, telecommunications replaced carrier pigeons, fermentation replaced cows and pigs for insulin production. And despite its many shortcomings, plastic continues to take market share from leather. Wherever we look, humans have consistently built technologies that surpass their animal predecessors. Food may be next.
All over the world, entrepreneurs are reinventing how we make products we’ve traditionally derived from animals. Applying the latest technologies from biotech, tissue engineering, artificial intelligence, and food science, entrepreneurs are trying to create new animal-free products that are cheaper, healthier, tastier, and more sustainable. Even if they’re moderately successful, they’ll have an opportunity to capture a meaningful portion of the $1.4 trillion dollar animal protein market. Opportunities don’t come much bigger than that. As venture capitalists, this is hard to ignore.
We established AgFunder's New Carnivore fund to invest in startups working to create non-animal based protein alternatives inculding plant-based meat alternatives, cellular agriculture, and the picks and shovels technologies required to enable this emerging industry.
Over the next few weeks, we will be releasing a whitepaper followed by the opening of the new fund with a tentative target size of $20 million. The fund will invest globally and will seek to invest in best-in-class companies in the new and alternative protein space, from pre-seed to pre-IPO, including some secondary transactions of more well established companies in the sector.
The fund will be open to both individual Accredited Investors and Institutional Investors. Investors investing less than $1 million will have an opportunity to participate in the first close period ending on December 15. If you would like to get notifications and early access to the fund, you can sign up below. The minimum investment will be $100,000, although we'll open a few spots for investors $25k - $100k (Sign up here to waitlist). If you're already an investor in our previous funds or an AgFunder Mentor we'll have spots reserved for $25,000+ investments.
For others who are interested in getting involved, we’re also placing a call for mentors. We’re particularly looking for individuals who have distinguished careers or unique talents that will be relevant to the founders of these companies including brand-building, scale-up, distribution, regulatory, IP, design, and story telling. If you’d like to be considered for a role as an AgFunder Mentor you can apply here.