Ganaz is building the Gusto for food and agricultural workers. 


Total Raised
$10.4 million
Latest Round
Series A


AgFunder, Bessemer Venture Partners, Trilogy Equity.


Ganaz is building the Gusto for food and agricultural workers. They build software to onboard, train, communicate with and pay these essential workers. Most workforce management systems and financial services solutions are created for white collar workers and they don’t work for agriculture and food manufacturing. Employers are facing increasing margin pressure and a worsening labor shortage, while workers face lost wages due to predatory financial services. Ganaz automates labor-intensive processes like hiring, training, communication and payday and helps attract and retain good workers. 

Why We Invested

  • Solves real pain point for farmers and farmworkers with an elegant solution.
  • Strong early traction and customers are excited about the future product offerings, especially the payroll cards. 
  • CEO is a great storyteller and has experience working with and for farmworkers. 



Contact Ganaz

[email protected]




Hannah Freeman

Prior to founding Ganaz, Hannah worked at Fair Trade USA for 14 years. She worked her way up from Associate to Senior Director. During her time at Fair Trade USA, she led a team that built the US market for Fair Trade produce & floral from the first Fair Trade banana to a market worth more than a billion dollars in retail sales annually. She built partnerships with companies like Costco, Whole Foods Market, Driscoll's and Dole, and got to work with thousands of farmworkers and growers from Chile to Canada. Hannah holds a BA in Sociology and Latin American Studies from Seattle Pacific University and an MBA from Portland State University.

Kyle Johnson

Kyle is an experienced software engineer and entrepreneur. He started his career as a Software Engineer for Gigaom. He then held senior engineering roles at Stripes39 and before joining Ganaz as CTO in 2018.

Emma Schott
Head of Product and Operations

Emma Schott joined Ganaz in 2020 as Director of Product and recently became Head of Product and Operations. She has worked at various high profile companies in technical roles including Lockheed Martin, Skybox Imaging, Google and Zipline. She holds a BA in Astrophysics from Williams College.