Green Rebel
Summary
Green Rebel is redefining plant-based eating in Southeast Asia with clean-label, locally inspired meat alternatives. Founded in Jakarta and domiciled in Singapore, the company tailors its plant-based chicken, beef, and veggie protein products to regional tastes. With deep roots in the industry – co-founders Helga Angelina and Max Mandias previously built Burgreens, Indonesia’s largest plant-based QSR – Green Rebel has quickly gained traction. Their products are the best-selling plant-based brand on Tokopedia and have expanded from 50 to 440 Starbucks locations in Indonesia within a month. As a first mover in the market, Green Rebel is driving the future of sustainable food across the region.
Investors
Unovis, AgFunder, GROW, Others Undisclosed, Teja Ventures
Team
Helga Angelina Tjahjadi Co-Founder & CEO
Helga Tjahjadi is an innovative Indonesian entrepreneur driving the plant-based food revolution. With a proven track record from her work with Burgreens, she now co-leads Green Rebel, where she focuses on creating clean-label, plant-based meat alternatives tailored to Southeast Asian tastes.
Max Mandias Co-Founder and CTO
Max Mandias has a background in International Finance and Control, and transitioned from roles in business analysis to the culinary world, driven by a passion for sustainable and healthy eating. He co-founded Burgreens, Indonesia’s largest plant-based restaurant chain, before launching Green Rebel to provide accessible plant-based options for home cooks and food services. Max is also a certified Plant-Based Nutrition Coach from Cornell University.
