Justo is an eGrocery that aims to become the leading grocer in Latin America.
Jüsto is a fresh eGrocery retailer based in Mexico City. The company believes that mastering fresh is the key to owning the eGrocery space. Current in-store pick-and-pack suffers from poor selection and quality, long and inefficient logistics, and inventory that is frequently out of stock since there's rarely real-time monitoring of what's on the retail shelf. Jüsto resolves these inefficiencies with small local fulfilment warehouses. The company was founded by the ex-President and CEO of Cabify ($1.4b) and the ex-CEO of Groupon Mexico.
Ricardo has worked at PwC, JPMorgan and HSBC where he eventually became VP Strategy LatAm. He then joined Easy Taxi, but left after a year to join competitor Cabify which was significantly smaller at the time. At Cabify he accelerated through the ranks and eventually became CEO and President taking the company from a $5m valuation to $1.4b and acquiring former competitor Easy Taxi.
Ricardo started his career working for Latin American logistics companies. He then got his MBA at Booth and became a Commercial Manager for B2W, a large online retailer in Latin America. He then joined Groupon as CEO Mexico & Puerto Rico and afterwards Grupo Netshoes as CEO Mexico.
Fernando has held management positions at DeRemate.com (acquired by Mercado Libre), OLX (acquired by Naspers) and Peixe Urbano (acquired by Baidu).