Justo is an eGrocery that aims to become the leading grocer in Latin America.


Total Raised
$244.0 million
Latest Round
Series B


AgFunder, Foundation Capital, GE32 Capital, Mountain Nazca, S7V, Sweet Capital.


Jüsto is a fresh eGrocery retailer based in Mexico City. The company believes that mastering fresh is the key to owning the eGrocery space. Current in-store pick-and-pack suffers from poor selection and quality, long and inefficient logistics, and inventory that is frequently out of stock since there's rarely real-time monitoring of what's on the retail shelf. Jüsto resolves these inefficiencies with small local fulfilment warehouses. The company was founded by the ex-President and CEO of Cabify ($1.4b) and the ex-CEO of Groupon Mexico.

Why We Invested

  • Possibly the best startup team in LatAm with a CEO that's already built a billion dollar company.
  • Extremely large market with a business model that's been proven in other markets.
  • Hyper traction. 
  • High quality group of coinvestors with history of multibillion exits.



Contact Jüsto

[email protected]




Ricardo Weder

Ricardo has worked at PwC, JPMorgan and HSBC where he eventually became VP Strategy LatAm. He then joined Easy Taxi, but left after a year to join competitor Cabify which was significantly smaller at the time. At Cabify he accelerated through the ranks and eventually became CEO and President taking the company from a $5m valuation to $1.4b and acquiring former competitor Easy Taxi.

Ricardo Martinez

Ricardo started his career working for Latin American logistics companies. He then got his MBA at Booth and became a Commercial Manager for B2W, a large online retailer in Latin America. He then joined Groupon as CEO Mexico & Puerto Rico and afterwards Grupo Netshoes as CEO Mexico.

Fernando Beck

Fernando has held management positions at DeRemate.com (acquired by Mercado Libre), OLX (acquired by Naspers) and Peixe Urbano (acquired by Baidu).