SIMULATE's first product is NUGGS: D2C frozen plant-based chicken nuggets. 


Total Raised
$57.0 million
Latest Round
Series B


AgFunder, Alexis Ohanian, Maven Ventures, McCain Foods, NOMO Ventures, Rainfall Ventures.


SIMULATE is a New York based startup founded in 2017 which produces a frozen plant-based chicken nugget that it sells directly to consumers with a focus on the Gen-Z consumer. SIMULATE's founder, Ben Paternak is 20-years old and has been a tech entrepreneur for the past six years and in 2016 was named one of the world's most influential teenagers by Time magazine.

Why We Invested

  • Ben is a special founder. In our reference calls everyone would draw comparisons to Elon Musk, Bill Gates, Jeff Bezos, and Zuckerberg.
  • Product is showing strong traction and inflecting growth rate.
  • Differentiated marketing and branding. Exploiting new sales channels such as TikTok.




[email protected]




Ben Pasternak

At 14, Ben created 2 iOS games that went viral and topped the app store charts. At 15, he moved to New York and launched his first venture backed companies - Flogg and Monkey. Afterwards he wanted to move away from social apps and decided to start Nuggs, now SIMULATE.

Thierry Saint-Denis

Thierry has over 20 years in food research experience at Danone. He holds a PhD in Food Science & Biotechnology from Henri Poincare University of Nancy.

Sam Terris

Sam started his career at Penguin Random House. He then co-founded Hater, a dating app based on what people hate, after which he joined Nuggs as COO.